Digital innovations such as big data and analytics, cloud and mobile solutions, social media, and the Internet of Things are changing the dynamics of competition across industries. Business leaders know they must transform their organizations in response, but they do not know how.
Having the right technologies in place is important, but not sufficient. The full benefits of digital transformation can only be realized through a clear understanding of digital technologies, a visionary digital strategy, appropriate organizational change, and extensive capability building.
We have designed the Digital Marketing syllabus to cover the aspects of Internet, Social Media and Mobile Marketing that we think are most relevant to the marketing mix for ‘Business to Business’ (B2B), ‘Business to Consumer’ (B2C) and ‘Not-for-Profit’ marketing, communications and PR.

The training encompasses the channels, platforms and techniques covered over the intensive 4-day training course should be at the core of any general marketing plan and form the foundation for digital marketing activity, whether in-house or outsourced to third party agencies and consultants.

The American Academy certified tutors will work hard to share their experience and expertise in the time available, giving participants that a general overview of each aspect of Digital Marketing and sharing techniques and strategies that the participants can implement effectively for business growth and development of business.

By the end of the program, the participants will have  developed a powerful digital business model that responds to the needs of the internal and external stakeholders of the participants’ organizations.
The program will combine case studies, lectures, discussions,deep dive sessions, technology demonstrations and challenge projects to deepen participants understanding of the digital opportunities and threats that have the power to transform their business.
The participants will be immersed in the latest digital tools and trends to help participants to discover new ways to create value for participants’customers such as:

• Analytical tools and applications
• Mobiletools and applications
• Platforms to build shareable digital capabilities
• Social media applications